The LEGO Group and Sanrio have announced a multi-year partnership to bring Hello Kitty and Friends characters into LEGO products. Their October 6 announcement says the first products are expected in 2027.
The collaboration connects LEGO’s construction play system with Sanrio’s character portfolio. The companies say the planned products will feature Hello Kitty alongside other familiar characters from that universe. The announcement presents the agreement as their first collaboration of this kind.
The release establishes the partnership and broad launch window, rather than a complete product catalog. Readers should consult the companies’ official channels for individual sets, regional availability, and subsequent launch details. PRCurrent’s summary reflects the announcement’s stated plans; it does not suggest the products are already on sale or that the companies submitted this article to PRCurrent.